Understanding and flair
B2B technical copywriting requires both technical knowledge and a flair for writing. Not just attention-grabbing headlines, but also copy that holds the reader’s attention while explaining a product or service, or selling its benefits.
Many years of agency experience creating ads for companies including Alcatel, Hewlett Packard, Rohde & Schwarz, and DBT/Bucycrus.
Mainly information and communication technology, construction and engineering, but also fields as diverse as test & measurement , special steels, and lighting products.
You can only write excellent copy about technology if you understand it. That’s why I enter long-term partnerships with customers, working with them over many years, in some cases, decades. To mutual benefit.
Please see my Contact page for details of a free sample project.